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May 10, 2010
How Web Analytics Can Help Your Enterprise
By Anil Batra
How do you convey the value of Web Analytics to an organization that has never used web analytics or has used it but at a very elementary level? This is one of the questions that I constantly get from students of my UBC Web Analytics classes, where I am an online tutor.

My answer to them is they should start the conversation with something like, “Web Analytics is Money” or “Web Analytics helps companies make more money” etc.

When you say those words, you are very likely to get audience who want to know more. Money invokes curiosity.

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