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January 14, 2013
Brian Solis How Social Media is Sparking Organizational Transformation
By Brian Solis
It is with great pleasure that I share with you some exciting and hopefully helpful news. Salesforce and Altimeter Group recently collaborated on a special project to help executives understand the real impact of social media and in turn how to lead meaningful and lucrative transformation. The result is The Little Blue Book of Social Transformation, a free ebook that outlines 20 principles to lead change. It is available today as a complimentary download here.

Now, the backstory…

Executives are Less Moved by Technology and Instead Moved by Business Objectives
Here are a few questions for you to consider… [...]

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Recent Articles:
Which Vendors Own the Enterprise Social Software Market?
Big hat tip to Patrick Allman from Mango Apps for getting my attention to this!

According to IDC the enterprise social software market was just shy of $800 million in 2011 which represented a growth of 40% when compare to the previous year and a growth of 100% when compared to 2009. In this case, enterprise social software offerings were referred to as companies that: “bring enhanced social collaboration capabilities to users who are either inside or outside an organization’s firewall.” [...]
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Changing Minds Inside the Enterprise Subscribe to This Facebook List of Enterprise Collaboration Vendors For News and Insights Social Business: Facebook for the Enterprise?
There is a lot of talk about changing leadership styles in response to shift from tangible to intangibles assets becoming the most significant source of value to enterprises.  In addition, McKinsey has shown that the lower the decision making [...] A few weeks ago I spoke at a conference in Arizona with Robert Scoble. I also spent some time with Robert over the course of the few days we were there together. Robert stopped blogging a few months ago and even though his blog always did well, he shifted his attention over to Facebook which has inspired me to do the same. [...] As Facebook surpassed the 1 billion users’ mark last week, but still had disappointing results in the stock market, the debate is inevitable: is Facebook going the way of the dodo – or should I say, MySpace and Orkut – or [...]
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