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May 13, 2013
Aaron Kim Enterprise Social Networking Platforms: Think Amazon, Not Facebook
By Aaron Kim
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. However, when implementing a social networking platform at your workplace, you’ll soon find that the resemblance with Facebook pretty much stops there: even though the building blocks are very similar, the overall playbook is very different. If you are trying to find a reference to guide you through the journey of making your enterprise social networking successful, consider going back in the timeline 10 years before Facebook, and set your eyes on another Internet titan: Amazon.com. I kid you not: even though Amazon predated the whole Web 2.0 and online social networking concepts, their evolution from an online bookstore to become the world’s largest online retailer is a much better model for enterprise social platforms to [...]

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Recent Articles:
The Five-Step Maturity Model for Building a Collaborative Organization
In my book, The Collaborative Organization, I featured a maturity model that Chess Media Group created based on our client experience and research. The purpose of the maturity model is to help organizations where they are today, where they should go in the future and the value of doing so, and how to get there. Organizations typically fall into one of five types of categories when it comes to collaboration in the enterprise. These are: [...]
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The Evolution of the Networked Enterprise: New McKinsey Research Enterprise Social Networking Mindshifts by Catherine Shinners Where is SIRI for the Enterprise?
McKinsey just released some more research on the use of social and collaborative technologies within the enterprise. Not surprisingly they found that adoption levels are continuing to climb and are almost double what they were in 2009. The more [...] My Merced Group business partner, Catherine Shinners, has published a useful series on Enterprise Social Networking Mindshifts. As McKinsey has shown there is a lot of value to working with social tools and processes. Yet, as Catherine notes, according to a report released by Ovum last week, there's only about a ten percent (10%) [...] If you have one of the newer versions of the iphone then you are more than likely familiar with Siri; the “personal assistant” on your phone that you can talk to get help with anything from directions to recipes. Unfortunately [...]
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