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June 3, 2013
Nick Stamoulis Don't Make These Enterprise SEO Mistakes
By Nick Stamoulis
The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful. This isn’t always the case, especially since enterprise organizations often make mistakes that smaller companies do not. Here are 3 common mistakes that large corporations make during an SEO campaign.

Not sufficiently staffing for SEO work [...]

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Today's Top Videos:
Google Announces A New AdMob Revamp Google Announces A New AdMob Revamp
At Google I/O, Google announced today that it has rebuilt its AdMob mobile ad network technology. It incorporates tech from other Google platforms like AdSense, and adds some additional features.
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Google Sets Up Mother's Day Page To Suggest Gift Ideas And More Google Sets Up Mother's Day Page To Suggest Gift Ideas And More
Mother's Day is quickly approaching. Do you have all the preparations ready to celebrate the most important woman in your life? If not, Google's got your back.
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Will Google Glass Have A Place In Sports Broadcasting? Will Google Glass Have A Place In Sports Broadcasting?
Google Glass Explorer Joseph Lallouz might have answered that very question this week when he wore Glass to his hockey game. What follows is six minutes of first-person hockey that feels all too real and [...]
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Recent Articles:
Enterprise Social Networking Platforms: Think Amazon, Not Facebook
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. However, when implementing a social networking platform at your workplace, you’ll soon find that the resemblance with Facebook pretty much stops there: even though the building blocks are very [...]
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The Five-Step Maturity Model for Building a Collaborative Organization The Evolution of the Networked Enterprise: New McKinsey Research Enterprise Social Networking Mindshifts by Catherine Shinners
In my book, The Collaborative Organization, I featured a maturity model that Chess Media Group created based on our client experience and research. The purpose of the maturity model is to help organizations where they are today, where they should [...] McKinsey just released some more research on the use of social and collaborative technologies within the enterprise. Not surprisingly they found that adoption levels are continuing to climb and are almost double what they were in 2009. The more important finding from the research they conducted was that organizations are moving beyond [...] My Merced Group business partner, Catherine Shinners, has published a useful series on Enterprise Social Networking Mindshifts. As McKinsey has shown there is a lot of value to working with social tools and processes. Yet, as Catherine [...]
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