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July 15, 2013
Settie Amini 4 Ways Google+ Can Help Enterprise Brands
By Settie Amini
After a recent overhaul consisting of 41 updates, Google+ might as well be a whole new animal. Brands are reevaluating their presence in this fast-growing social space, while marketers are trying to pin down exactly how to take advantage of the multitude of new capabilities, including search integration. A few of us at Ignite Social Media recently sat in on a webinar hosted by Sprinklr, in which Google+ representatives gave us some insight into the multi-million-dollar question: Can Google+ help enterprise brands?

What is Google+?

In order to understand what Google+ can do for your brand, it’s important to know what the platform is all about. Google+ is designed to make your entire Google experience better by associating your true identity with your relationships, social interactions and the recommendations you share across Google. This interconnectivity, in combination with Google Circles, allows you to share content online in much the same way you would share it in real life. [...]

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Recent Articles:
Don't Make These Enterprise SEO Mistakes
The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. The process begins with industry and keyword research, then on site optimization, and then ongoing link building. Because enterprise organizations have more resources than smaller companies, it would seem as if an enterprise SEO campaign would be more successful. This isn’t always the case, [...]
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Enterprise Social Networking Platforms: Think Amazon, Not Facebook The Five-Step Maturity Model for Building a Collaborative Organization The Evolution of the Networked Enterprise: New McKinsey Research
“This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, [...] In my book, The Collaborative Organization, I featured a maturity model that Chess Media Group created based on our client experience and research. The purpose of the maturity model is to help organizations where they are today, where they should go in the future and the value of doing so, and how to get there. Organizations typically [...] McKinsey just released some more research on the use of social and collaborative technologies within the enterprise. Not surprisingly they found that adoption levels are continuing to climb and are almost double what they were in 2009. The [...]
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