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August 5, 2013
Jacob Morgan The New Standard for Evaluating Enterprise Software is How Consumer Grade It Is
By Jacob Morgan
It’s no secret that much of modern day enterprise software (specifically around collaboration) is being modeled around consumer web software; and there’s good reason for that. When we think of platforms such as Twitter, Facebook, Linkedin, or (insert company here), we associate them with things such as ease of use, access on any device, connecting with and finding people and information, building communities, and engagement (and I’m sure many other things). But, when we think of enterprise software those are pretty much the exact opposite things we think about. If you look at pretty much any piece of social/enterprise collaboration software today you will notice two things; virtually all of them look alike and do similar things; and they all have features and functionality taken from the platforms we use in our personal lives aka social media, aka the consumer web. [...]

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Today's Top Videos:
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Recent Articles:
4 Ways Google+ Can Help Enterprise Brands
After a recent overhaul consisting of 41 updates, Google+ might as well be a whole new animal. Brands are reevaluating their presence in this fast-growing social space, while marketers are trying to pin down exactly how to take advantage of the multitude of new capabilities, including search integration. A few of us at Ignite Social Media recently sat in on a webinar hosted by Sprinklr, in which Google+ representatives gave us some insight into the multi-million-dollar question: Can Google+ help enterprise [...]
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Don't Make These Enterprise SEO Mistakes Enterprise Social Networking Platforms: Think Amazon, Not Facebook The Five-Step Maturity Model for Building a Collaborative Organization
The SEO process looks the same, for the most part, for any website owner. Small businesses and large businesses have the same goal–to improve their search engine presence in order to generate more visitors to the site. The process begins with [...] “This is just Facebook for the Enterprise” is the most common way most people describe enterprise social networking platforms. After all, the look and feel of those platforms borrow a lot from the Facebook interface: status updates, @mentioning, groups, walls, profile pictures, direct messages, and so on. However, when [...] In my book, The Collaborative Organization, I featured a maturity model that Chess Media Group created based on our client experience and research. The purpose of the maturity model is to help organizations where they are today, where they [...]
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