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October 21, 2013
Michael Brito Top 3 Considerations Before Launching a Brand Advocacy Program
By Michael Brito
Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They just love the brand, what it stands for and how it makes them feel.

All consumers are influential. Their words and opinions are trusted. They aid and influence their peers down the purchase funnel through organic conversations they are having both online and offline. In many cases, they also influence others not to buy depending upon their personal experiences with the brand – not the type of advocacy that’s good for your brand.

Operationalizing a brand advocacy program isn’t easy. The following are 3 steps to help get you started: [...]

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Adaptation: The Key to Become a Socially Integrated Enterprise
Earlier on in the week, my good friend, Eric Zigus, put together a rather thought provoking blog post that surely has got me thinking big time about the whole topic of adoption of Social / Open Business and about the different techniques that fellow practitioners get to employ to help other knowledge workers embrace new technologies, whatever those may well be. In Adoption via Peer Pressure? Eric comes forward to suggest that driving adoption through peer pressure, if done properly, could surely help out in the long [...]
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Samsung Set To Expand Its Enterprise Solutions The New Standard for Evaluating Enterprise Software is How Consumer Grade It Is 4 Ways Google+ Can Help Enterprise Brands
As Samsung continues to increase its share of the global mobile phone market (and the Android smartphone market in particular), it is also continuing to expand its business into other areas of the worldwide tech segment. Today, rumors have surfaced [...] It’s no secret that much of modern day enterprise software (specifically around collaboration) is being modeled around consumer web software; and there’s good reason for that. When we think of platforms such as Twitter, Facebook, Linkedin, or (insert company here), we associate them with things such as ease of use, access on [...] After a recent overhaul consisting of 41 updates, Google+ might as well be a whole new animal. Brands are reevaluating their presence in this fast-growing social space, while marketers are trying to pin down exactly how to take advantage of [...]
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