|December 16, 2013|
|3 Tips To Improve Your Lead Generation Program|
|By Feras Alhlou|
| Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three tips and take your lead generation program to the next level.
1. Focus on Key Metrics
What Key Performances Indicators (KPIs) lead generation marketers and business owners should pay attention to.
2. Content Consumption and Optimization
We spend a lot of money developing content, such as webinars, whitepapers and content for website(s). What content do our visitors consume and lead to more engagement? Is this content helping convert traffic to leads? [...]
||Today's Top Videos:|
|Google Gives You A Checklist For Making Sure Your Mobile Site Is Up To Snuff|
|Google has put out a checklist for improving mobile websites. The search engine recently made several ranking changes for sites not configured for smartphone users, so you may want to pay attention. [...]|
|Google Ventures Shares Presentation On Lean Product Management|
|Google Ventures, Google's investment arm, has shared an 80-minute workshop presentation on the topic of lean product management. [...]|
|Cutts Talks Disavow Links Tool And Negative SEO|
|Google has put out a new Webmaster Help video discussing the Disavow Links tool, and whether or not it's a good idea to use it even when you don't have a manual action against your site. [...]|
|Google Gives a Facelift to Google+ Profiles, Reducing the Size!|
| Starting today, Google will be rolling out a visual refresh to the Google+ cover photos on desktop. The minor change will bring a fresh & refined look to your Google+ profile.
While the size of the cover photo got bigger with earlier updates by the team, the latest roll-out will reduce the size while retaining the 16:9 ratio.
The name, work, and location information that was found spread across the bottom of the cover photo will not appear to the left. It will resemble to the Google+ hovercard that is [...]
|Top 3 Considerations Before Launching a Brand Advocacy Program||Adaptation: The Key to Become a Socially Integrated Enterprise||Samsung Set To Expand Its Enterprise Solutions|
|Advocacy happens when customers or employees talk favorably about a brand or defend it without being asked to do so. They just love the brand, what it stands for and how it makes them feel. All consumers are influential. Their words and opinions [...]||Earlier on in the week, my good friend, Eric Zigus, put together a rather thought provoking blog post that surely has got me thinking big time about the whole topic of adoption of Social / Open Business and about the different techniques that fellow practitioners get to employ to help other knowledge workers embrace new technologies, [...]||As Samsung continues to increase its share of the global mobile phone market (and the Android smartphone market in particular), it is also continuing to expand its business into other areas of the worldwide tech segment. Today, rumors have [...]|
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