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March 17, 2014
Aaron Kim Enterprise Social Networking Is About People, Content And Places
By Aaron Kim
What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can’t be done better and faster using the toolset that preceded all the hype around social technologies? Learning a new way of collaborating and communicating is hard work, so unless there’s a strong differentiator there, most people would be unwilling to abandon the familiar and embrace the new, right?

Well, the fundamental point missed in that way of thinking is that a robust, mature social business platform is not just a Facebook-style social networking used at work. Connecting people is a necessary first step, but it feels empty very soon if it ends there. Keep reading to find out what comes after that. [...]

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Coupling Analytics and Reporting
The way an enterprise is organized says more about what it cares about than all the mission statements in the world. Organization mirrors power and reflects priorities. With the dramatic growth in analytics as an organizational priority, we’re seeing the inevitable and corresponding growth of analytics in the organization. From the increasing recognition of the need for a Chief Analytics Officer (CAO) to the widespread push for enterprise Analytics Centers of Excellence (CoE), the shift toward analytics as a [...]
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Props to Facebook on "Paper," Plus Pinterest Revenue Gartner Predicts Global IT Spending To Reach $3.8 Trillion 3 Tips To Improve Your Lead Generation Program
Facebook’s New App “Paper” is Brilliant You’ll have to wait until later to get the new Facebook app Paper, but it’s clear to me today that the strategy behind it is brilliant. In the works for nine months, Paper is a [...] As the world has become more connected, the global economy has shifted significantly toward information technology. On the eve of the Consumer Electronics Show in Las Vegas, Market research firm Gartner this week predicted that global IT spending is set to grow 3.1% during 2014. The firm predicts global IT spending to reach $3.8 trillion [...] Marketers and business owners continue to spend a lot of money driving traffic to their websites and yet many struggle with lead generation and optimizing the traffic and conversion from the campaigns that they are running. Read these three [...]
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