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April 28, 2014
Ritu Sharma Google AdWords Announces New Features and Enhancements: New App Ads, Insightful Reporting and Enterprise Level Tools!
By Ritu Sharma
The suspense related to the much anticipated Google AdWords announcement finally ended with Google AdWords Product Management VP, Jerry Dischler, sharing several new approaches and initiatives to AdWords through livestream.

Google will be rolling out the new features to all AdWords users in the next couple of months. Here are more details into the announcement:

New Mobile App Promotion Features: Google will be launching new mobile app promotion features in search ads, Google Display Network and YouTube. Google will analyze information from Google Play which leads to maximum installations and based on that recommend keywords. [...]

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Today's Top Videos:
WordPress Founder Talks To LinkedIn About The Future Of Publishing WordPress Founder Talks To LinkedIn About The Future Of Publishing
This video's about a month old, but interesting none the less, and LinkedIn just shared it in a blog post today. WordPress founder Matt Mullenweg discusses the future of publishing with Reid Hoffman. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Understanding the Workforce: The Latest Buzz on Talent Trends...
LinkedIn recently held a webinar discussing the "latest buzz and talent trends" related to recruiting, staffing, and hiring. The company has now put it on YouTube for all to view. [...]
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Matt Cutts On How To Get Google To Recognize Your Mobile Pages Matt Cutts On How To Get Google To Recognize Your Mobile Pages
Google has a new "Webmaster Help" video out. This time Matt Cutts discusses optimizing for the mobile web. Specifically, he takes on this submitted question: [...]
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Recent Articles:
New Enterprise Tools and Microsoft Office Coming To iPad
Microsoft made some major announcements on Thursday including Microsoft Office for iPad, free Office Mobile apps for iPhone and Android, and the Enterprise Mobility Suite of cloud services to help businesses manage corporate data and services on various devices.

The company also announced the upcoming availability of Microsoft Azure Active Directory Premium and enhancements to Windows Intune.

CEO Satya Nadella said, "Microsoft is focused on delivering the cloud for everyone, on every device. It's a [...]
Enterprise Social Networking Is About People, Content And Places Coupling Analytics and Reporting Props to Facebook on "Paper," Plus Pinterest Revenue
What is the big deal about the modern social business and social collaboration platforms? Is there anything unique in them that can't be done better and faster using the toolset that preceded all the hype around social technologies? Learning [...] The way an enterprise is organized says more about what it cares about than all the mission statements in the world. Organization mirrors power and reflects priorities. With the dramatic growth in analytics as an organizational priority, we're seeing the inevitable and corresponding growth of analytics in the organization. From the [...] Facebook's New App "Paper" is Brilliant You'll have to wait until later to get the new Facebook app Paper, but it's clear to me today that the strategy behind it is brilliant. In the works for nine months, Paper [...]
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