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September 22, 2014
Chris Crum Google Enterprise Receives Name Change To Broaden Appeal
By Chris Crum
Google announced the rebranding of Google Enterprise to "Google for Work," broadening the connotation of its workplace tools brand.

Over the years, Google has significantly increased the amount of tools and products it offers for businesses of all sizes, so this makes a great deal of sense.

Executive Chairman Eric Schmidt reflected on all of this in a blog post, and concluded that a rebranding was in order.

"Work today is very different from 10 years ago," he wrote. "Cloud computing, once a new idea, is abundantly available, and [...]

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Amazon Zocalo Opens Up To the Public
Last month, Amazon introduced a new enterprise storage service called Amazon Zocalo. Until now, it has been in limited preview, but the company just announced its general availability.

Amazon previously described Zocalo as a "fully managed, secure enterprise storage and sharing service with strong administrative controls and feedback capabilities that improve user productivity." Here's a look:

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How to sell your SEO strategy & get buy-ins across the enterprise Has social business finally arrived? Google Gives a Facelift to Google+ Profiles, Reducing the Size!
How quickly are you able to define your SEO strategy? Can you articulate your strategy over the course of the next year? Do you often find it difficult to get new technology approved even when you know it will help drive increases in non-paid [...] Based on what has been written by advocates of social business, one might have expected radical changes to have already occurred across the business landscape. While many start-up companies have adopted new technologies and business models, the majority of businesses, however, have been relatively slow to change. Recently, though, some [...] Starting today, Google will be rolling out a visual refresh to the Google+ cover photos on desktop. The minor change will bring a fresh & refined look to your Google+ profile. While the size of the cover photo got bigger with earlier [...]
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