[2002-12-09] Thinking Should Come Before Communication
Communication has become the great fashion and addiction of our age. Kids think a mobile phone is cool. Workers think that communicating is a sign of productivity. Communication may make you look cool, but it does not necessarily make you more productive. Communication, without thought, is in fact an unproductive activity.

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[2002-12-02] Article Marketing: An Exclusive Interview With Michael Southon
Are you searching for a free dynamic traffic and sales building technique? Well, the crucially important benefits of writing articles make it a strategy that's difficult to top. And when you think of writing articles, it's likely the name, Michael Southon, pops into mind. Michael is simply one of the web's most published and successful article writers. He's been reprinted literally tens of thousands of times and his articles can be found on over a staggering 8000 web sites.

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[2002-12-02] Do You Know How Much Your Content Costs?
The creation of content is a significant and increasing cost for many organizations. However, few managers know how much they are spending on content. If you're not measuring the cost of content, you can't evaluate the return on investment it creates. If you can't measure content, you can't manage it.

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