[2003-09-16] The Great Debate: Best-of-Breed versus Multi-Function CRM Suites
An interview by Carol Parenzan Smalley, Managing Editor, CRMGuru Which CRM solution to buy? One that touts itself as best-of-breed (specific application such as sales or marketing) or one claiming to do it all? Ask any two people and you are sure to get three different answers. To begin our discussion among colleagues, let me introduce two leaders from both sides of the issue. After you read their words, be sure to share a few of your own.

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[2003-09-10] Not Everything That Can Be Counted Counts
Adam Hodge, responsible for National Marketing and Communications at the Australian Red Cross Blood Service, had a fundamental response to my religious diatribe last month, titled Let There Be Light.

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[2003-09-10] Let There Be Light
In the beginning, the IT department created the Web server and the server log. And darkness was upon the face of the marketing department. And the spirit of the home page moved upon the face of the marketing department, and the marketing department said, "Let there be reports." And the marketing department saw the reports. And it was good.

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[2003-09-03] Towards the Service-Oriented Enterprise
We have argued that fundamental business imperatives-not just technical benefits-drive web services adoption. Decisions such as selecting a technology platform, identifying suitable projects, and joining with business partners all contribute to successful web services applications.

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[2003-09-02] Measuring Data: Whadda Ya Got?
Paco Underhill's Why We Buy: The Science Of Shopping (Touchstone Books, 2000) illuminated the mysterious behavior of shoppers wandering around in retail stores. The realization comes to marketers in a flash that the behavior of a website visitor is immeasurably more measurable. It's obvious. It's intuitive. It's exciting.

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