Newsletter Archives
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Making Your Online Marketing Company Stand Out Hiring outside expertise to grow thought leadership, sales and market share is essential for companies that do not have the internal resources to do so. Date: 2010-07-19 One of the great things about developing content for your website is that, with a little research, you can know exactly who your target audience is and how create content to meet their needs. Date: 2010-07-12 When it comes to SEO, there is a long running question as to which is more important – quality content and regularly updated (or fresh) content? Date: 2010-06-28 If you want to understand Local Search, you should start by understanding the importance of standardized core business data. By core business data, we are referring to the business name, address and phone number, which you'll sometimes see as NAP. Date: 2010-06-21 Social media is growing. We all get that. The rate of adoption is often a skewed measure depending on who has been asked. The social media "professional" has the nearly automated response of "Everyone does it! It's easy! It's cheap! Date: 2010-06-07 VMware and Google recently announced a partnership to enable Java applications based on the open source Spring framework to run in Google App Engine for Java (GAE/J). Date: 2010-05-24 How do you convey the value of Web Analytics to an organization that has never used web analytics or has used it but at a very elementary level? This is one of the questions that I constantly get from students of my UBC Web Analytics classes, where I am an online tutor. Date: 2010-05-10 Planes are finally starting to fly over Europe again, but the backlog of travel woes will take days to unwind. As I write this, Scandinavia and the UK still have flight restrictions in place, thanks to Iceland's volcanic temperament. Date: 2010-04-26 Today's post is a question from Jason who asks the following question: Are all links really the same? If a link statistically according to SEOMOZ or other tools, PR, trust, rank, etc, are the same, are they really the same in the eyes of Google? Date: 2010-04-12 In today's highly competitive environment, it is more important than ever for businesses of all sizes to make the most of their limited resources. For online merchants this means building trust, mitigating risk and driving operational efficiency. Date: 2010-03-31 An interesting article in Entrepreneur magazine shows the value of networking when it comes to getting business. Date: 2010-03-29 The landing page, in terms of SEO, went out of fashion. Landing pages, which tended to be mass-generated, near identical pages pointing to one money page, became a target for the search engine spam filters. Date: 2010-03-15 I spoke to Sam Ramji a little while back to get an update on Sonoa Systems. Readers will recognize Sam from his previous life as a central figure in Microsoft's open source strategy team. Sam started the call describing a shift in his work from "open source to open cloud". Date: 2010-03-01 Recently I was invited to give a basics webinar on optimizing news content for search. The intersection of search and PR/communications are obviously something quite familiar and while I've done several such presentations with our client PRWeb, I had not done one with Search Engine Watch before. Date: 2010-02-15 Here are several excerpts from an excellent post by Bruce Temkins, It's Time For Text Analytics: At the Clarabridge event this week, I got to spend time with many executives from large companies that were thrilled with the results from their text analytics efforts. Date: 2010-02-01 Bad press and negative publicity can affect businesses in many different ways. In the online world, negative information can be difficult to combat, especially when it ends up adjacent to keyword queries in search engines. Date: 2010-01-18 As we move into the next phase of social communication online the idea of outsourcing your social media activity to a PR agency makes less and less sense. Date: 2010-01-04 |
